Privacy Policy

Effective Date: February 2026 | Version 1.3

Privacy at a Glance

We collect only what we need to:

  • Process rentals
  • Verify identity
  • Prevent fraud
  • Protect our equipment
  • Comply with legal obligations

We do not sell personal information.
We do not share personal information for cross-site advertising.
We do not store your bank login credentials.

If you use Plaid for identity or bank verification, Plaid processes your data securely under its own privacy policy. Full details below.

1. WHO WE ARE

CineRentals, Inc. (“CineRentals,” “we,” “us,” or “our”) is a California corporation providing professional cinema equipment rentals.

This Privacy Policy explains how we collect, use, disclose, and protect personal information in accordance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable U.S. laws.

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

In the past 12 months, we have collected the following categories of personal information:

A. Identifiers

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • IP address
  • Device identifiers

B. Commercial Information

  • Rental history
  • Transaction records
  • Payment confirmations

C. Internet / Network Activity

  • Website usage data
  • Browser and device information
  • Session logs
  • Fraud risk signals

D. Financial Verification Data (via Plaid)

  • Bank account ownership confirmation
  • Account stability indicators
  • Risk signals

E. Government Identification (if required)

  • Driver’s license
  • Passport
  • Identity verification selfie

F. Approximate Geolocation

  • Derived from IP address
  • Equipment location during rental (asset protection only)

Categories collected may vary depending on the services used and the level of verification required.

We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.

3. SOURCES OF INFORMATION

We collect personal information from:

  • You directly
  • Your device or browser
  • Payment processors (Stripe)
  • Identity verification providers (Plaid)
  • Fraud prevention vendors (SEON, Fingerprint)
  • Shipping carriers

4. HOW WE USE PERSONAL INFORMATION

We use personal information only to:

  • Process rental transactions
  • Verify identity
  • Prevent fraud and theft
  • Determine deposits and insurance requirements
  • Communicate with customers
  • Comply with legal obligations
  • Defend chargebacks and disputes
  • Protect and recover equipment

We do not use personal information for resale or unrelated profiling.

5. PLAID DISCLOSURE

If you connect a bank account or complete identity verification through Plaid:

  • Plaid collects and processes information directly.
  • CineRentals receives only authorized verification outputs and risk signals.
  • We do not store bank login credentials.

Plaid’s End User Privacy Policy:
https://plaid.com/legal/#end-user-privacy-policy

Plaid Identity Verification Privacy Statement:
https://plaid.com/legal/#idv-privacy-statement

We use Plaid information solely for identity verification, fraud prevention, and account ownership confirmation.

6. DISCLOSURES TO SERVICE PROVIDERS

We may disclose personal information to:

  • Stripe (payment processing)
  • Plaid (identity and bank verification)
  • SEON (fraud prevention)
  • Fingerprint.com (device identification)
  • Shipping carriers
  • Insurance providers
  • Secure cloud hosting providers

These disclosures are for business purposes only.

7. DATA RETENTION

We retain personal information only as long as reasonably necessary for:

  • Completing transactions
  • Fraud prevention
  • Insurance claims
  • Legal compliance
  • Chargeback defense

Verification and transaction records may be retained for up to seven (7) years, or longer if required by law, insurance, or dispute resolution obligations.

8. CALIFORNIA PRIVACY RIGHTS

California residents may request:

  • Access to personal information
  • Correction of inaccurate information
  • Deletion of personal information (subject to legal exceptions)
  • Information about categories of data disclosed

We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.
We do not use or disclose sensitive personal information for purposes requiring a “Right to Limit” under CPRA.

To exercise rights:
security@cinerentals.com

We may verify your identity before responding. We will respond to verified consumer requests within the timeframe required by applicable law, generally within forty-five (45) days.

California residents may designate an authorized agent to submit requests on their behalf. We may require written authorization and identity verification before honoring such requests.

9. SENSITIVE PERSONAL INFORMATION

We may collect sensitive personal information such as:

  • Government ID numbers
  • Financial account ownership confirmation
  • Device identifiers

We use this information only for fraud prevention, identity verification, and transaction processing.

10. COOKIES & TRACKING

We use cookies to:

  • Maintain website functionality
  • Prevent fraud
  • Measure site performance
  • Support first-party advertising measurement

We do not use cookies to sell or share personal information for behavioral advertising.

11. DO NOT TRACK

Some browsers offer a “Do Not Track” (DNT) signal. Our website does not currently respond differently to DNT signals.

12. SECURITY

We implement commercially reasonable safeguards including:

  • Encrypted transmission
  • Tokenized payment processing
  • Vendor security vetting
  • Access controls
  • Monitoring and logging

No system is 100% secure, but we take appropriate steps to protect information.

13. THIRD-PARTY LINKS

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.

14. CHILDREN

Our services are not directed to individuals under 18.

15. POLICY CHANGES

We may update this Privacy Policy. Updates will be posted with a revised effective date.

16. CONTACT

security@cinerentals.com
CineRentals, Inc.

Security & Trust at CineRentals

We maintain safeguards designed to protect customer information, prevent fraud, and safeguard high-value professional equipment.

Data Protection

  • Encrypted data transmission (HTTPS/TLS)
  • Tokenized payment processing via Stripe
  • No storage of raw credit card numbers
  • No storage of bank login credentials
  • Role-based internal access controls

Identity & Fraud Prevention

  • Identity verification via Plaid
  • Device fingerprinting and risk analysis
  • Behavioral fraud monitoring
  • Bank account ownership verification
  • Multi-layered risk assessment

Vendor & Infrastructure Security

We use established providers including:

  • Stripe (payments)
  • Plaid (identity & bank verification)
  • SEON (fraud detection)
  • Fingerprint (device protection)
  • Secure cloud hosting providers

Physical & Asset Security

High-value equipment may include tracking technologies such as GPS or BLE. Inventory is stored in secured facilities with controlled access.

Cyber Insurance

CineRentals maintains cyber liability insurance coverage to respond to certain covered data security incidents.

Incident Response

We maintain an incident response process designed to:

  • Contain potential threats
  • Investigate promptly
  • Notify affected parties if legally required
  • Cooperate with authorities when appropriate